Media Reach & Frequency Calculator

Impressions and unique reach - average frequency, with a plain-English read on what it typically means.

Total impressions

Unique audience reach

Average frequency

5.00x

3-7x

3-7x - what this typically indicates

Often cited as an "effective frequency" range for message retention in traditional media planning.

Informational context only, not a recommendation - the right frequency depends heavily on your campaign goals, creative, and channel.

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